Local Search is crucial for businesses who serve to customers in their local area. This ensures the local customers near you will find your products and services online.
In the image on the left, you can see an example of a “Snack Pack”. Snack Pack is the name given to the box at the top of local search results and normally includes 2-3 businesses with their Google maps location, Website Address, and reviews. Local businesses who want to be featured in there need to have focused local SEO experts work on their online marketing to achieve this. We work on on-page local optimisation, rich snippet integration, inbound links, social signals, reviews and citation building.
Why Is Local SEO so Crucial?
The local snack pack appears in the top-spot of 93% of searches.
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours
46% of all searches on Google are seeking local information
86% of people look up the location of a business on Google Maps
Being found in your local area is more important than ever with the continued rise of mobile/tablet searches and competition. Ensuring you have a mobile friendly website is as vitally important to provide potential customers with a pleasant user experience once they have found you for local searches.
Contact Visual Digital to find out more about Local SEO