How to reassure eCommerce customers to increase conversion rates
Convincing a customer to part with their hard earned cash is not easy at the best of times. When a customer walks into a bricks and mortar shop they can pick up and inspect the physical product and talk to staff if they have any questions. With an online eCommerce shop customers have to be reassured that not only the shop is legitimate but also that the products are of good quality and the service levels are high. Here are 10 top actions you can take to reassure your customers into checking out on your eCommerce shop.
eCommerce website checklist
Secure your website with a SSL certificate.
Add reviews with Feefo or Trustpilot
Write unique high-quality product descriptions and include any technical data.
Use high-resolution product photography and upload images of any colour or size variations
Display information about your secure payment gateway if it is with Paypal, Sagepay, Worldpay, Stripe etc
List your Terms & Conditions and most importantly information on delivery methods
Keep the website fresh with new products, special offers and blog posts to show customers you are current and trading
Display your returns policy in the footer of the website