Visual Digital

How to reassure eCommerce customers to increase conversion rates

How to reassure eCommerce customers to increase conversion rates

Convincing a customer to part with their hard earned cash is not easy at the best of times. When a customer walks into a bricks and mortar shop they can pick up and inspect the physical product and talk to staff if they have any questions. With an online eCommerce shop customers have to be reassured that not only the shop is legitimate but also that the products are of good quality and the service levels are high. Here are 10 top actions you can take to reassure your customers into checking out on your eCommerce shop.


eCommerce website checklist

  • Secure your website with a SSL certificate.

  • Add reviews with Feefo or Trustpilot

  • Write unique high-quality product descriptions and include any technical data.

  • Use high-resolution product photography and upload images of any colour or size variations

  • Display information about your secure payment gateway if it is with Paypal, Sagepay, Worldpay, Stripe etc

  • Include a privacy policy page on the website

  • List your Terms & Conditions and most importantly information on delivery methods

  • Keep the website fresh with new products, special offers and blog posts to show customers you are current and trading

  • Display your returns policy in the footer of the website

  • Offer instant chat on the e-commerce website

If you need help or advice on implementing any of these to increase your conversion rates, request an online meeting or contact us.

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