Social media are the apps that you use every day for communication and networking such as Facebook, Twitter, Instagram, LinkedIn and countless more. Each platform comes with intended purposes and audiences, which benefit different companies. For example, LinkedIn is targeted at businesses to help them expand, network, and advertise. Facebook is also great for advertisement, whether you use paid ads or create your own campaigns, but originally intended for friends and family to communicate and share messages, images, and updates. Instagram is great for influencers, who promote products specifically intended for younger audiences. It is also great for musicians and artists, people who promote best using images and videos. By using the main social platforms, your business can reach many audiences, therefore accelerating growth and brand awareness.
There are many benefits of social media, and they differ from business to business. Whether you’re using it for personal reasons or commercial, social media can change your ways of communication and networking. According to 90% of marketers, their social media marketing efforts have increased the exposure of their business, and 75% say they’ve increased traffic. And as there are more than 3.5 billion active social media users today, it would be key to raising a higher income for your business.
Everyone wants to know how well their campaigns are going. By creating and publishing campaigns online, you can be aware of every interaction made by a potential buyer or client. With platforms such as Instagram and Facebook, you can monitor your analytics from every post, whenever you like. It’s a handy feature to have if you want to keep up to date with the outcome of your campaigns.
According to Sprout Social Index, nearly half of all customers first refer to social media when raising queries and concerns. The benefit of this is that consumers can receive a faster and high-quality level of customer service online because responses tend to be straight to the point rather than lengthy.
Real time updates
You can post updates in real time, so your audience can view what your brand is up to, every day. This helps boost engagement with consumers and helps to build strong customer relationships.
Why use Visual Digital for social media?
If you’re going to use social media, you need to make sure it will be consistent and updated regularly, otherwise you will lose interactions with consumers. This could sound daunting at first, but no need to worry because here at Visual Digital, we are always on the other end of the phone for any issues or queries that you may have. Also with our packages, we can assist you with your uploads, whether that is weekly or monthly, depending on the package you chose.